Branding - Product Development - Marketing Strategy
I-FRESH
A Fresh New Way To Stop The Spread
See more ↓
Client
Dalcon Hygiene - Australia - 2020
Brief
I-FRESH is the retail product range for Dalcon Hygiene, one of Australia's leading cleaning chemical manufacturers.
Role
Graphic Designer & Marketing Strategist
Challenge
Create a unique, eco-friendly range of cleaning products that appeal to both the domestic and commercial cleaning industries. In a very competitive landscape, it was essential that the branding stood out.
Outcome
We used the pattern of waves to create a dynamic look for the I-FRESH brand. Blue and white were the colours used to convey an essence of purity and freshness for the product range.
–
Branding
Colour Palette
Logo Variations
Fonts
Bebas Neue
Headings
Open Sans Bold
Subheadings
Open Sans Regular
Primary
The stamp graphics for each of the sustainability elements of the product range are designed to reinforce the eco-friendly message attached to the brand.
Educational content marketing, such as posters and product usage wall charts, are key factors in supporting the customer education strategy and increasing brand awareness.
Lifestyle photography focused on hands over water conveys and reinforces the purity element of the brand identity.
–
Landing Page
A key component of the marketing strategy was the development of a landing page to promote the I-FRESH product range. The landing page highlights the key product specifications and aligns with the brand guidelines in order to not compromise the brand's message of purity and freshness.
Honour & Award
First Place HubSpot CMS Hub Website Challenge.
Responsive landing page to ensure good readability to mobile visitors.
Sustainability and effective cleaning is the core message of the brand. To complement this message, the brand shares the product lifecycle to let the customers know about the environmental impacts associated with their products.
–
Collaborative Marketing
A safer and cleaner future for Australia
As part of the promotional strategy, Dalcon Hygiene partnered with Life Education to provide sanitiser products to schools and mobile learning centres. Proceeds from sales to schools were donated to Life Education.
The partnership was supported by an eCommerce platform, given exclusively to educational facilities attached to Life Education.
Finally, collaborative social media content was created to both highlight the partnership between Dalcon Hygiene and Life Education as well as reinforce the importance of personal hygiene.
The commitment to this partnership with Life Education and Healthy Harold will provide a donation of 15% of all proceeds from the I-FRESH product range sold to schools.
Blog posts aimed at assisting teaching and parents with understanding and mitigating the threats of illnesses, viruses and diseases and effective strategies for passing this understanding on to students.
–
Launch Packaging
Participating schools were given a free promotional pack containing samples of the I-FRESH product range as well as educational wall charts reinforcing both the importance and methodology of personal hygiene practices.
Key Skills
Brand identity
UX & market research
eCommerce design
Packaging and labelling design
Digital marketing
Content structure
Wireframing and mockups
Prototyping
User testing
Content creator
Automate lead collection
Lead identification forms