Branding - Digital Marketing
Dalcon Hygiene building online presence
B2B Digital Marketing
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Client
Dalcon Hygiene - Australia - 2020
Brief
Dalcon Hygiene is one of Australia's leading cleaning chemical manufacturers.
Role
Graphic Designer - Marketing Strategist
Challenge
Dalcon Hygiene was established in 1950. However, due to a lack of investment in marketing, the brand name remained largely unknown among the target demographics. Online presence was nonexistent.
Outcome
Utilising a variety of resources, such as print catalogues, a fully functioning website, blog, social media platforms, email marketing campaigns and customer resource management platforms, Dalcon Hygiene's brand visibility increased significantly, drawing a large number of inbound leads and increasing the sales volume for Dalcon Hygiene year on year from 2017.
When dealing with sensitive cleaning products, it is essential that the correct product is used on the right surface area. These detailed cleaning by area guides ensure cleaning efficiency and safety.
A set of educational training materials to enhance brand awareness and build trust with their audience.
Step by step product usage videos and technical instruction videos provide useful information and value to current and prospective customers.
Integrated QR Codes in product usage manuals linking to additional information, such as Safety Data Sheets, offers quick and easy access to vital information.
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Lead Nurturing Campaigns
Dalcon Hygiene’s blog posts are relevant and engaging for their audience. This content helps to establish the company as an expert in the industry.
Organic traffic to Dalcon’s website, driven primarily by blog articles went from 1,273 visitors per year to 16,624 a 1,205 % increase from 2019 vs 2020
With the use of SEO, Dalcon Hygiene's Chemical Dilution Blog post grew website traffic by 3.74% and earned the number 1 position on Google Search with no investment into paid advertising.
The addition of lead-generating call-to-actions on Dalcon's blog posts saw the company turn interest in educational resources into leads for the sales team to work with.
Lead nurturing emails created to advance prospects through the stages of the sales pipeline.
The use of automation features within the HubSpot CRM platform allowed for lead collection and email marketing campaigns to link closely with the specifics of each customer.
Key Skills
UX & market research
Brand identity
Content structure
Wireframing and mockups
Prototyping
User testing
Graphic design
Digital marketing
SEO and SEM
Animation and video
Email marketing
Automate Lead Collection with Hubspot
Lead identification forms with Hubspot
Automated Workflows with Hubspot