Visual Merchandising - Digital Marketing
Get The Sumer Feeling
Speedo Campaign
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Client
Speedo Colombia - 2014
Brief
Speedo is a world-leading swimwear brand passionate about life in and around the water. Its global marketing campaigns are localised to connect with specific audiences in each of the countries that it operates in.
Role
Visual Merchandising & Content Creator.
Challenge
Localise the global Speedo Summer Campaign for the Colombian market with the aim of increasing brand awareness and generating engagement through point of sale displays and social media channels.
Outcome
Store windows, POS and digital social media campaign developed for S1.14 Summer Feeling Campaign.
What does summer look like where you are? This is the question Speedo asked of its target audiences, asking them to embrace the spirit of summer in their location. This slogan helped to reinforce brand authority in the beachwear and swimwear markets.
Speedo’s stores showcase the Summer Felling Campaign with window displays, showcards and shelf wobblers designed to attract attention to Speedo’s Play and Fun segment.
Engaging photography, palm tree silhouettes, polaroid frames and handwriting typography are the graphic elements used to capture the Speedo Summer Feeling.
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Social Media Campaign
Social media strategy encourages Speedo followers to share their ‘Summer stories’ and engage with the brand.
The objectives of the #Summerfeeling campaign were to create a remarkable connection between the customers and the brand through contests on Facebook and Instagram.
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Engage Social Media
#Summerfeeling campaign boosted social media following by 4.730+ followers.
Credits
All images of the campaign were supplied by speedo international.
Credits: Jonathan Armstrong -Art Director, Meric Pine - DOP & Editor, Luke Scully- CameramanThibault Penin - Background picture and Cindy Davila Content Strategy and execution Speedo Colombia.
Key Skills
Visual merchandising
Brand identity
Visual design
Content structure
Social media strategy and content creator
Digital marketing strategy